Private event postcard series
This campaign won a gold and a silver ADDY at the 2020 AAF Buffalo Advertising Awards.
Regulars at Roost, a chef-owned restaurant that reinvents its themed menu more than 20 times a year, tend to be adventurous, curious, and intelligent. But what they don’t know is that the entire Roost space can be rented out for private events featuring the creative fare and comfortable party ambiance they’ve come to expect from Roost.
This postcard series features a series of rebus – puzzles in which pictures represent words or syllables – that mirror the eclectic, smartass irreverence that defines Roost’s proprietor, Martin, and his menu ideas. The postcards were included in guest checks in the restaurant, mailed to a carefully curated list of local event professionals, and consolidated into posters hung in the bathroom stalls for guests to ponder on the pot.
Creative partner: Dave Buck, db art + commerce